RespireCloud brand kit

The mark

A violet cloud resting on a switch that is on. Host like a cloud provider, on your own servers, and you stay the one holding the switch.

Logos

Files

Every logo comes as SVG (best for the web and print), PNG and PDF. The zip has all of them, plus the app icon.

• Logo SVG PNG PDF
• Logo on dark SVG PNG PDF
• Logo, all white SVG PNG PDF
• Logo, all black SVG PDF
• Logo with motto SVG PNG PDF
• Stacked logo SVG PNG PDF
• Mark SVG SVG on dark PNG
• App icon SVG PNG

Colours

• Midnight #0D1117 Dark grounds, the track of the mark on light grounds, body text.
• Violet #785CFF Graphics: the cloud and the knob. Never changes.
• Violet Deep #6A4DF5 Text and buttons on light grounds (5.3:1 with white).
• Violet Soft #9D8BFF Violet text on dark grounds.
• Air #5CC8FF A light that is on: live and status states, highlights on dark.
• Air Deep #0B7BC2 Air as text on light grounds.
• Cloud #F6F7FB Light grounds.
• Mist #E4E8F2 Lines and quiet panels on light grounds.

Air stands for a light that is on, so keep it for live and status states and for highlights on dark grounds, not as a second brand colour for big areas.

Type

Words

• MottoEasy as breathing.
• PromiseHost like a cloud provider. On your own servers.
• Trust lineNothing changes until you say so.
• Sign-offBreathe easy.

Using the mark

• Keep the gaps. The cloud, the track and the knob never touch.
• Use the small mark at 24 px and below. It has wider gaps so it stays clear.
• Do not redraw the mark. Use the files as they are.
• Do not stretch, rotate, recolour or add shadows, glows or other effects.
• Cloud and knob are always Violet. The track is Midnight on light grounds and white on dark grounds.
• Keep clear space around the mark of at least the height of the knob.
• Write the name as one word: RespireCloud.